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Website Essentials for Property and Construction Firms.

Wed, 14 Oct 2026 13:09:59 GMT

Website Essentials for Property and Construction Firms; What Your Site Needs Before Winter Hits.

As the nights draw in and autumn takes hold, most trades and construction businesses are thinking about their diaries; how do we keep the enquiries coming when the weather turns and homeowners start battening down the hatches? The answer often has nothing to do with your tools or your team, it's sitting right there on your website.

If your site was built years ago, or thrown together in a rush, it might be quietly costing you jobs every single day. October is the perfect time for a proper audit before the January rush of enquiries begins. Here's exactly what your website needs to work as hard as you do.

Why Your Website Is Your Hardest-Working Salesperson.

Think about it: your website is often the very first impression a potential customer gets of your business, long before they ever speak to you on the phone. A slow, dated, or confusing site tells them you might run your business the same way. A clean, professional, easy-to-navigate site builds trust before you've even said hello and that trust is what turns a browser into a booked job.

1. Mobile-First, Not Mobile-Afterthought.

Well over 70% of trades searches happen on a mobile phone whilst someone is standing in their kitchen looking up at a damp patch, or on site trying to find a subcontractor. If your site isn't fast and easy to use on mobile, you're losing that enquiry to a competitor whose site loads properly. Test your own site on your phone right now. If it takes more than three seconds to load, you're losing leads.

2. Clear, Obvious Calls-to-Action.

Too many construction and property websites bury their contact details or make visitors hunt for a quote form. Every page should have a clear, unmissable next step: "Get a Free Quote," "Call Now," or "Book a Survey." Don't make people work for it. This is basic lead generation done right.

3. Trust Signals That Do the Talking.

In an industry built on reputation, your website needs to prove you're legitimate and reliable. That means:

Genuine project photos (not stock images).
Google reviews and testimonials displayed prominently.
Accreditations, insurance details, and trade body memberships.
Real case studies showing the problem, the solution, and the result.

These small details reassure nervous homeowners and property managers that they are in safe hands.

4. Local Search Engine Optimisation (SEO) Foundations Built In.

Your website should be structured to help you rank for the local searches that matter. Think "roofer in Leeds" or "kitchen extension builder near me." That means location-specific service pages, properly optimised titles and meta descriptions, and content that speaks directly to the areas you cover. Good local SEO isn't a bolt-on; it needs to be baked into your site's structure from day one.

5. A Frictionless Quote or Enquiry Process.

Every extra field on a contact form is a chance for someone to give up. Keep it simple: name, number, job type, and a brief description. If you can add instant booking for surveys or callbacks, even better. Speed matters, especially when a customer is comparing you against three other firms.

Getting Your Site Ready Before the New Year Rush.

Many property and construction firms see enquiries pick up again from January onwards as people plan spring projects. That means October and November are the ideal window to get your website sorted, not scrambling in the new year while competitors get ahead of you.

A strong website isn't just a nice-to-have anymore; it's central to any serious digital marketing strategy for tradespeople, working hand in hand with your local SEO, reviews, and paid advertising to keep your diary full.

Ready to Turn Your Website Into a Lead-Generating Machine?

If your site isn't pulling its weight, now's the time to fix it before the busy season sneaks up on you. Get in touch with the team at Trades Marketing UK for a free, no-obligation marketing consultation, and let's talk about what your website could be doing for your business.

Website Essentials for Property and Construction Firms; What Your Site Needs Before Winter Hits.

Fri, 04 Sep 2026 08:01:51 GMT

Is your website winning you work or losing you leads? Discover the website essentials every UK trades and construction firm needs this autumn.

As the nights draw in and autumn takes hold, most trades and construction businesses are thinking about their diaries. How do we keep the enquiries coming when the weather turns and homeowners start battening down the hatches? The answer often has nothing to do with your tools or your team, it's sitting right there on your website.

If your site was built years ago, or thrown together in a rush, it might be quietly costing you jobs every single day. September is the perfect time for a proper audit before the January rush of enquiries begins. Here's exactly what your website needs to work as hard as you do.

Why Your Website Is Your Hardest-Working Salesperson.

Think about it, your website is often the very first impression a potential customer gets of your business, long before they ever speak to you on the phone. A slow, dated, or confusing site tells them you might run your business the same way. A clean, professional, easy-to-navigate site builds trust before you've even said hello and that trust is what turns a browser into a booked job.

1. Mobile-First, Not Mobile-Afterthought.

Well over 70% of trades searches happen on a mobile phone. Someone is standing in their kitchen looking up at a damp patch, or on site trying to find a subcontractor. If your site isn't fast and easy to use on mobile, you're losing that enquiry to a competitor whose site loads properly. Test your own site on your phone right now. If it takes more than three seconds to load, you're haemorrhaging leads.

2. Clear, Obvious Calls-to-Action.

3. Trust Signals That Do the Talking.

In an industry built on reputation, your website needs to prove you're legitimate and reliable. That means:

Genuine project photos (not stock images)
Google reviews and testimonials displayed prominently
Accreditations, insurance details, and trade body memberships
Real case studies showing the problem, the solution, and the result

These small details reassure nervous homeowners and property managers that they're in safe hands.

4. Local SEO Foundations Built In.

Your website should be structured to help you rank for the local searches that matter, think "roofer in Leeds" or "kitchen extension builder near me." That means location-specific service pages, properly optimised titles and meta descriptions, and content that speaks directly to the areas you cover. Good local Search Engine Optimisation (SEO) isn't a bolt-on; it needs to be baked into your site's structure from day one.

5. A Frictionless Quote or Enquiry Process.

Every extra field on a contact form is a chance for someone to give up. Keep it simple: name, number, job type, and a brief description. If you can add instant booking for surveys or callbacks, even better speed matters, especially when a customer is comparing you against three other firms.

Getting Your Site Ready Before the New Year Rush.

Many property and construction firms see enquiries pick up again from January onwards as people plan spring projects. That means September through until November is the ideal window to get your website sorted, not scrambling in the new year while competitors get ahead of you.

A strong website isn't just a nice-to-have anymore; it's central to any serious digital marketing for tradespeople strategy, working hand in hand with your local SEO, reviews, and paid advertising to keep your diary full.

Ready to Turn Your Website Into a Lead-Generating Machine?

The Post Summer Lull: How Trades Businesses Can Keep Leads Flowing While Everyone Is Still On Holiday.

Wed, 19 Aug 2026 08:18:12 GMT

If your phone's been a little quieter this period, you're not imagining it. August and early September are notorious in the trades and construction world. Homeowners are away, decision-makers are on annual leave, and even your own team might be running on reduced capacity. But here's the thing: the businesses that use these months wisely tend to come out of it with a head start on everyone else. Let's talk about how to keep your pipeline healthy right now, without burning cash chasing an audience that's currently on a beach in Portugal.

Why August and September Feels Different (And Why That's Okay).

Enquiry volume genuinely does dip in August and early September for most trades, from builders and electricians to landscapers and property maintenance firms. Homeowners delay decisions until they're back from holiday, and business clients often have skeleton staff making calls. Rather than panicking about a temporary dip in leads, smart trades businesses treat this period as a strategic window; A chance to prepare, refine, and set up systems that pay off the moment September's back-to-business energy kicks in.

Turn Quiet Time Into Content Time.

If you've been meaning to build out your website or social channels but "never have time," it is time to grasp the opportunity.

Batch-create content for autumn.

Use this quieter period to film short videos of completed jobs, write up case studies, and gather testimonials from clients who've had work done over summer. This content doesn't need to go live immediately, it can be scheduled to drip out through September and October, keeping your digital marketing consistent even when things get busy again on the tools.

Refresh your Google Business Profile.

With fewer live jobs demanding attention, now's a great time to add fresh photos, update your service areas, and respond to any outstanding reviews. This directly supports your local Search Engine Optimisation (SEO), a well-maintained profile is one of the biggest ranking factors for local search, and it's often neglected once diaries fill back up.

Automate Your Follow-Ups.

One of the biggest reasons leads go cold in August and early September is simple; nobody chased them. If a homeowner enquired before jetting off on holiday, a simple automated email or SMS sequence can keep your business front of mind until they're ready to commit. Even a basic "just checking in, still keen to get this sorted?" message a fortnight later can recover enquiries that would otherwise disappear.

This is where good digital marketing infrastructure, Customer Relationship Management (CRM) reminders, email nurture sequences, and simple lead-tracking, really earns its keep. It's not glamorous, but it converts.

Keep Some Paid Advertising Ticking Over.

Many trades and construction businesses pause their Google and Meta ads entirely in August and September, assuming there's no point. But reduced competition often means lower cost-per-click. A modest, well-targeted campaign can capture the homeowners who are researching projects while on their week off, ready to book once they're home. It doesn't need a big budget, just smart targeting and clear calls to action.

Prepare for the September Surge.

Mid September is traditionally one of the busiest months for enquiries in property and construction, as homeowners return from holiday ready to commit to projects before winter. Use August to have your website, quote forms, and follow-up processes fully sorted so you're not scrambling when the enquiries start flooding in.

Ready to Make August Work Harder for You?

Every trades business experiences seasonal ebbs and flows, the difference is how you use the quiet moments. If you'd like a fresh set of eyes on your marketing, or want help building content, automation, or ad campaigns that keep leads flowing all year round, we'd love to help.

Book a free marketing consultation with the Trades Marketing team today and let's make sure your business is busier than ever come September.

How Local SEO Can Help Your Trades Business Win More Work This Summer.

Thu, 16 Jul 2026 12:15:32 GMT

How Local SEO Can Help Your Trades Business Win More Work This Summer.

It's August, the sun is shining, and homeowners across the UK are cracking on with the projects they've been putting off since January. Extensions, new driveways, rewires, loft conversions, the summer months are prime time for trades and construction work. But here's the question: when a potential customer in your area types "electrician near me" or "local builder in [your town]" into Google, are you showing up?

If the honest answer is "probably not" or "I'm not sure," you're almost certainly leaving money on the table. Local SEO (Search Engine Optimisation) focused on getting your business found in your local area is one of the most powerful and cost-effective tools available to trades and construction companies in the UK. And the good news? You don't need a huge budget to make it work.

What Is Local SEO, and Why Does It Matter for Trades Businesses?

Local SEO is the process of optimising your online presence so that your business appears prominently when people search for services in your area. For tradespeople and construction firms, this is especially important because your customers are almost always local. Nobody in Manchester is going to hire a plumber based in Plymouth.

When someone searches for a local trade or construction service, Google typically shows three key types of results:

The Local Pack — the map and three business listings that appear near the top of the results page
Organic search results — the standard website listings below the map
Google Business Profile — your business listing on Google Maps Appearing in any of these, particularly the Local Pack, can be transformative for lead generation. Studies consistently show that the top three local results capture the vast majority of clicks, so if you're not there, your competitors are taking the work that should be yours.

Key Local SEO Strategies for Trades and Construction Companies.

1. Optimise Your Google Business Profile

Your Google Business Profile (formerly Google My Business) is arguably the single most important local SEO asset for any trades or construction company. If you haven't claimed and verified yours yet, that's the very first thing to do.

Once you have access, make sure you:

Use your correct business name, address, and phone number — and keep these consistent everywhere online
Choose the right categories — be specific (e.g. "Roofing Contractor" rather than just "Contractor")
Write a compelling business description with naturally integrated keywords like your trade, location, and the services you offer
Upload high-quality photos of your work — before and afters are particularly effective
Post regular updates — Google rewards active profiles with better visibility
Respond to every review, positive or negative — more on this shortly

2. Build Local Citations

A citation is any online mention of your business name, address, and phone number (known as NAP). Building consistent citations across reputable directories including: Checkatrade, Trustpilot, Yell, TrustATrader, and industry-specific platforms, signals to Google that your business is legitimate and properly established in your area.

Inconsistencies (a different phone number here, a slightly different address there) can actually hurt your rankings, so it's worth auditing your existing listings to make sure everything lines up.

3. Target Location-Based Keywords on Your Website

Your website needs to speak Google's language when it comes to local search. Rather than simply saying "we offer roofing services," your content should include phrases like "roofing contractor in Sheffield" or "flat roofing repairs across South Yorkshire."

Create dedicated location pages if you serve multiple towns or areas, and make sure your homepage clearly states where you operate. This might sound simple, but it's something a surprising number of trades websites get wrong.

4. Encourage and Manage Reviews

Reviews are a major local SEO ranking factor and they're also the thing that converts a curious searcher into an actual enquiry. During this busy summer period, you've likely got satisfied customers completing jobs right now. Make it a habit to ask them for a Google review as soon as the job is done.

A steady stream of genuine, recent reviews tells Google, and potential customers, that your business is active, trusted, and worth choosing.

Don't Let the Busy Season Become an Excuse to Ignore Marketing

It's a pattern we see time and again with trades and construction businesses: things get busy in summer, marketing gets neglected, and then October arrives and the phone goes quiet. Local SEO is one of those investments that compounds over time; The work you put in now will keep generating enquiries well into autumn and winter.

Ready to Get Found by More Local Customers?

At Tradesmarketing.uk, we specialise in helping trades, construction, and property businesses across the UK get more from their digital marketing, including local SEO strategies that are built around how your customers actually search.

If you'd like to find out how visible your business currently is online, and what it would take to start winning more local work, get in touch with our team today for a free marketing consultation . We'd love to help you make the most of the busy season, and every season after it.

How to Win More Local Work This Summer with Local SEO.

Sat, 11 Jul 2026 11:15:01 GMT

Summer is here, and for most trades and construction businesses across the UK, the phones should be ringing. But are your customers actually finding you when they search online? If you are not showing up at the top of local search results, you can bet a competitor down the road is picking up the work that should be yours.

That is where local SEO comes in and right now, in the heart of the busy season, it's one of the most powerful tools in your trades marketing toolkit.

What Is Local SEO and Why Does It Matter for Trades. Businesses?

Local SEO is the process of making your business more visible when people search for services in a specific area. Think searches such as "electrician in Leeds," "building contractor near me," or "kitchen fitter in Bristol."

Unlike broad national SEO, local SEO is laser-focused on your patch. For trades and construction companies, that's everything. You don't need to be found in Edinburgh if you work in Essex. You need to be the go-to name in your local area and local SEO is how you get there.

The Foundations of a Strong Local SEO Strategy.

1. Optimise Your Google Business Profile

Your Google Business Profile (formerly Google My Business) is arguably the single most important local SEO asset you have. It's what powers the map results that appear when someone searches for a tradesperson nearby.

Make sure yours is:

Fully completed : Business name, address, phone number, website, and trading hours
Categorised correctly: Choose the most accurate primary category for your trade
Stocked with photos : Real project images build trust instantly
Regularly updated : Post updates, offers, or seasonal content to show Google (and customers) you're active.

If you haven't claimed your profile yet, do it today. It's free and the impact on your local visibility can be significant.

2. Target the Right Local Keywords.

Your website content needs to speak to the areas you actually serve. That means going beyond just "builder" or "plumber" and using location-specific phrases throughout your site including your page titles, headings, and body copy.

For example, instead of just "roofing services," think: "roofing contractor in Manchester" or "flat roof repairs across Greater Manchester." This kind of targeted language tells Google exactly who you are and where you work, which is exactly what local SEO for tradespeople is built on.

3. Build Local Citations.

A citation is any mention of your business name, address, and phone number (NAP) on another website. Think directories like Checkatrade, Yell, TrustATrader, or your local chamber of commerce website.

Consistent, accurate citations across the web signal to Google that your business is legitimate and established in your area. Inconsistencies such as an old address or a different phone number can actually affect your rankings, so it's worth auditing these regularly.

4. Earn and Respond to Google Reviews.

Reviews are a major ranking factor for local SEO. The more high-quality, genuine reviews you have, the better your chances of appearing in the coveted "local pack"; The top three map results that dominate the page on most local searches.

After every completed job, make it a habit to ask satisfied customers to leave a Google review. A quick follow-up message with a direct link makes it effortless for them. And always respond to reviews, both positive and negative, to show you're a professional, customer-focused business.

Don't Let the Busy Season Pass You By.

Here's the thing: many trades businesses get so caught up in doing the work during summer that they neglect their marketing entirely. But your competitors who are investing in digital marketing for tradespeople right now will reap the rewards come autumn and winter when enquiries naturally slow down.

The best time to strengthen your local SEO is when you're busy so you're not scrambling for leads when the season turns.

Ready to Dominate Your Local Area?

At Trades Marketing, we work exclusively with property, construction, and trades companies across the UK to help them show up where it counts and win more local work. Whether you're just getting started with local SEO or want to outrank the competition in your area, we'd love to help.

Get in touch today to book your free marketing consultation — let's make sure your business is the first name customers find this summer and beyond.

How to Win More Local Work This Summer with Local SEO.

3 Easy & Effective Marketing Tips for Your Google Profile - 3 min read

Sun, 26 Oct 2025 17:09:47 GMT

The 3 Most Important Marketing Priorities for Your Trade Business – 3 Minute Read

Running a trade business is hard work. You’re quoting jobs, juggling calls, and trying to keep everything on schedule — so marketing often takes a back seat. But if you want a steady flow of new enquiries without relying on sites like Checkatrade or MyBuilder, you don’t need to do everything. You just need to focus on what actually works.

Here are the three most important marketing priorities that will help you win more local work and keep your phone ringing.

1. Get Found on Google

When someone searches for “electrician near me” or “builder in Bournemouth,” the first thing they’ll see is Google’s Map Pack — that box with three local businesses listed under the map. That’s where most of the clicks go. If your business isn’t showing up there, you’re missing out on the easiest leads you’ll ever get.

Start by setting up and optimising your Google Business Profile (GBP) :

Make sure your phone number, address, and opening hours are correct.
Add photos of your work and your team regularly — Google loves fresh updates.
Use the posts section to share jobs, offers, or news once or twice a month.

These small actions help Google trust your profile more — and push you higher up in local searches.

2. Be Trusted – Get More 5★ Google Reviews

Most people won’t call a tradesperson without checking their reviews first. It’s simple: the more good reviews you have, the more enquiries you’ll get.

After every job, send your customer a direct link to your Google review page — don’t leave it to chance. And always reply to every review , even the short ones. It shows you take pride in your work and value feedback.

Aim for five new reviews each month . Over time, this builds a solid reputation that helps you stand out in your area — and boosts your ranking on Google too.

3. Get Contacted – Make It Easy for Customers to Reach You

Once someone finds you online, the next step is simple — they need to get in touch fast . The easier you make that, the more leads you’ll win.

Start by making sure your Google Business Profile has every possible way for customers to reach you:

Enable the “Call” button so they can phone you directly.
Add a “Message” option — perfect for quick questions or out-of-hours enquiries.
Include links to your website , WhatsApp , or quote request form .
Keep your email address and opening hours accurate and up to date.

Many people search from their phones when something breaks — they’ll call whoever they can reach first. So if your details are missing, you’re giving those leads to someone else.

In a Nutshell

You don’t need complicated marketing funnels or expensive ads. Just focus on three things:

Get found on Google.
Be trusted with reviews.
Get contacted quickly and easily.

Do that consistently, and you’ll never have to worry about where your next lead is coming from.

Want to know how your business performs online?

Get your free 61-point website audit from Trades Marketing UK and find out what’s helping — and what’s holding you back.

�� Request Your Free Audit

Identify your perfect client with these 9 questions

Sun, 19 Oct 2025 11:34:16 GMT

Who is your perfect customer?

Identify Your Ideal Client with these 9 Questions

Attracting customers who genuinely value what you do (and are happy to pay for it) is key to growing your business and reducing stress.

Knowing exactly who your ideal client is can transform your marketing. It will help your business immensely. As well as enabling you to get your marketing on point, it will also enable you to avoid the customers you don't want.

Whether you're just starting out or fine-tuning your strategy, these 10 questions will help you define your ideal customer clearly and confidently.

1. Who gets the most value from what you do?

Think about the people who benefit the most from your product or service. Who do you get the best results for, and who's happiest afterwards?

If you are a builder who wants to get more jobs extending customers' homes, then say that in your marketing, but you can even be more specific here, maybe it is kitchen extensions, or double-story extensions. The key here is to be specific.

2. What problem are your customers trying to solve?

Identify their biggest pain point. What's frustrating them right now that your service can fix quickly or easily?

Extending a house is the solution. The question here is what's the problem? Why does the customer need a bigger kitchen, or study or an additional bedroom? Understanding that means you can laser focus your marketing messaging and sales pitch.

3. What's their budget, and what do they value?

It's not just about price. Some people want cheap and fast; others want quality and reliability. Decide which group aligns with your business.

Are your customers on a tight budget, or is money no object? Do they want an additional space that they will finish off, or do they want a luxury finish? Knowing this will mean you can qualify the opportunity at the start, saving you time visiting the customer and quoting when they won't be able to afford your service, or are they looking for more than you can deliver

4. What do they read, watch, or listen to?

Knowing which platforms they use (Google, Facebook, LinkedIn, Instagram, etc.) helps you focus your marketing where they'll actually see it.

It sounds obvious, but there's no point spending time and money on a TikTok campaign if your customers are retired and don't even have any social media accounts. For certain demographics, such as pensioners, advertising in community or parish magazines can give you a much better return on your marketing spend.

6. What objections or concerns do they have?

Do they think it's too expensive, too complicated, or not relevant? If you can answer their doubts before they ask, you'll win more business.

Many companies don't like to appear negative in their messaging, but tackling the concerns head-on not only makes the customer less anxious about going ahead with the service you provide, but it also builds credibility for you. This makes it more likely they will contact you.

7. Who or what influences their buying decisions?

Sometimes, your ideal client isn't the final decision-maker. Identify who else they listen to (a business partner, spouse, or colleague).

Often, with big decisions on upgrades to someone's home, it may be the husband who contacts you and eventually instructs you to move forward with the work, but it may well be the wife who has made the decision to have the work done in the first place.

8. What do your best current clients have in common?

The easiest way to identify your best clients is to take a look over jobs that have gone well previously. What jobs were the easiest to deliver and made you the most money?

Look at your happiest, most loyal customers. What do they share in terms of industry, personality, budget, location and values?

9. Who do you not want as a customer?

Equally important: who drains your time, haggles on price, or doesn't appreciate your service? Defining this saves time and protects your sanity.

Avoiding nightmare customers and bad payers is as important, if not more so, than identifying your ideal customers.

Ready to Take It Further?

Once you've answered these questions, you'll have a clear picture of who you should be targeting and who you shouldn't.

If you'd like a done-for-you Ideal Client Avatar Worksheet or help refining your marketing message around your audience, request a free 61-point website audit to see how well your site speaks to your ideal customer.

How to get enquiries for free with Google Reviews

Fri, 03 Oct 2025 11:46:20 GMT

Our 7-Step Process to Get More Google Reviews

Getting regular reviews on Google is one of the most effective ways to win more work. Reviews boost your visibility, build trust with potential customers, and generate more enquiries.

Follow these seven steps to start building a steady stream of feedback for your business.

If you haven’t yet set up your Google Business Profile, download our free step-by-step guide here:

�� [How to set up your Google Business Profile]

1. Ask at the right time

The best moment to ask is as soon as you’ve finished the job, while the customer is happy and the work is fresh in their mind. Don’t wait too long, strike while the iron’s hot.

2. Make it easy for them

Send your customer a direct link to your Google review page. If they have to search for you, they probably won’t bother. Keep it simple: one click and they’re on the review screen.

To get your link, search for your company name in Google (not your website).
Open your Business Profile,
Click “Ask for reviews,” and copy the link.
You can send it by text, WhatsApp, email or even create a QR code.

3. Put the customer first

Don’t just say “leave me a review.” Start by checking in: “Just wanted to make sure you’re still happy with the work we’ve carried out…”

This will show you care about your customer and gives you the chance to fix any problems before they start complaining. Often, fixing a problem that has occurred makes customers more likely to recommend you to others.

4. Keep it personal

Always use their name and mention the job you did. Personal touches make people more likely to respond. Remember, Google doesn’t allow you to ask specifically for a 5-star review, so keep it neutral and professional.

5. Follow up (without nagging)

Not everyone will leave a review straight away. A polite reminder after a few days, and another week later, is fine. After that, let it go; you don’t want to annoy your customers.

6. Show reviews matter

When someone leaves you a review, reply and thank them. It shows you care, and it also helps improve your visibility in Google search results.

7. Make it part of your process

Don’t treat reviews as an afterthought. Build them into your routine, for example, include your review link when you send a final invoice or a thank-you message. Over time, this steady approach will increase your reviews and generate more enquiries.

Need a hand?

If you’re too busy on the tools or just don’t feel comfortable asking for reviews, we can take care of it for you. At Trades Marketing, we help tradespeople build their online reputation and generate more leads without the hassle or excessive fees.

>>>Download this free guide<<<

�� Get in touch to see how we can manage this process for you.

How to set up your Google Business profile

Fri, 03 Oct 2025 11:46:19 GMT

Google Business Profile Setup Checklist

Your Google Business Profile (GBP) is one of the most powerful free tools available to any trade business. It’s the listing that appears when customers search for your services on Google Maps and in the Local Pack (the map section at the top of search results). A properly set up and optimised GBP helps you:

Get found by local customers at the exact moment they’re searching for your trade.
Build trust with reviews, photos, and a professional business presence.
Generate more enquiries without spending a penny on ads.

If you’re a tradesperson, your GBP is often the very first impression a potential customer will see – so it’s vital to set it up correctly. Follow this simple, step-by-step checklist to ensure your business stands out.

Main Setup Steps

Go to google.com/business and sign in with your Google account.
Click “Add your business to Google” and enter your business name exactly as it should appear.
Choose the most accurate primary business category (this is a big ranking factor).
Add your business location if customers visit you, or set your service area if you travel to them.
Enter your contact details – phone number and website URL.
Verify your business using the method Google provides (postcard, phone, email, or video).

Once Verified, Complete Your Profile

Add your business hours (including holiday hours).
Upload photos and your logo – include team photos, vans, past projects, and before/after shots.
Write a strong business description (include what you do, where you do it, and what makes you different).
List your services and products so customers know exactly what you offer.

Final Steps

Add relevant attributes such as “wheelchair accessible” or “women-owned” if they apply.
Turn on messaging if you’d like customers to contact you directly through GBP.
Actively encourage reviews and reply to them promptly.
Post regular updates, offers, or events to keep your profile fresh and engaging.
Check Insights monthly to see how customers are finding and interacting with your profile.

Setting up your Google Business Profile properly is the foundation of your local online presence. Get this right, and you’ll be in the best position to win more work from Google search.

>>>Download this Checklist<<<

Need help? Then get in touch using the form below and a member of the team will be get back to you as soon as possible:

Free 61 Point Website Audit

Fri, 03 Oct 2025 11:46:18 GMT

Free 61-Point Website Audit: Find Out What’s Holding Your Website Back

When was the last time you gave your website a proper health check?

Most business owners never do — they set it up, add a few updates, and hope it just works forever. The truth is, your website could be quietly losing you leads every single day without you even realising.

That’s where our 61-point website audit comes in. We use a clever tool called Insites.com that digs deep into your site and shows you exactly where things could be better. Don’t panic, it’s not technical, and you don’t need to be a web geek to understand it.

What’s in the audit?

Think of it like an MOT for your website. We’ll check:

How fast your pages load (slow sites lose customers fast).
If your site looks good on mobile (most people are searching on their phones now).
How easy it is for Google to find and understand your pages.
Whether your security is up to scratch.
And loads more (well… 61 things in total).

�� The best bit? You’ll get a simple, plain-English report that shows you exactly what’s good, what’s bad, and what you can do about it.

What you can do with it

This isn’t one of those reports full of confusing jargon. We make it really simple so you can:

Fix the easy stuff yourself.
Hand it over to your current web designer and say, “Can you sort these out for me?”
Or if you prefer, we can show you how we’d tackle it.

Either way, you’ll have a clear roadmap to make your website stronger, faster, and more effective at generating leads.

Why should you care?

Because your website should be your hardest-working employee. It never sleeps, it never takes a holiday, and it should be bringing you new enquiries 24/7. If it’s not, something’s wrong.

Our audit will show you exactly what that “something” is.

Here's where it gets interesting:

When it comes to getting to the top of Google, you’re not actually competing with Google, you’re competing with the same businesses you compete with in real life. If you want to outrank them and appear above them in search results, your website has to be stronger, faster, and more effective than theirs.

But here’s the big question: how do you know what to improve to get ahead of them?

Here’s where it gets really interesting…

For just £49 , we can run the exact same 61-point audit on up to 3 of your competitors’ websites . That means you don’t just see where your site can improve, you see what your competitors are doing well (and not so well).

Why does this matter?

You’ll spot the gaps in their websites that you can take advantage of.
You’ll see which areas they’re ahead of you in, so you know what to improve to catch up.
And most importantly, it gives you a clear plan to outrank them on Google and steal some of their traffic .

It’s a bit like being handed your opponent’s playbook. You’ll know exactly what moves to make next and that gives you a serious edge.

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Limited spots available

We can only run a limited number of audits each month (they take time to put together), and not everyone qualifies. If you’re serious about improving your website, request your audit today before the slots get snapped up.

Free Local SEO Audit - See how you rank in your area

Fri, 03 Oct 2025 11:46:17 GMT

See Exactly Where You Rank Locally with Our Local SEO Report

Getting to the top of Google isn’t just about if you show up, it’s about where you show up. For local businesses, the Google Maps Pack (the three listings that appear under the map at the very top of search results) is prime real estate. It’s where most clicks and calls go.

But here’s the catch: your ranking in the Maps Pack isn’t the same everywhere. It changes depending on where the person searching is standing.

That’s where our Local SEO Report (powered by Local Falcon) comes in. It looks directly at your Google Business Profile (GBP) and shows you a live map of your area with pins marking exactly how you rank in different locations.

�� Just a few streets away you might be number 1… but two miles down the road, you might not even appear at all.

Why this matters:

You’ll see exactly where your business is visible and where it’s not.
You’ll discover areas where your competitors are winning the local clicks.
You’ll know which neighbourhoods and towns need more attention to start driving enquiries.
Most importantly, you’ll get clear actions to strengthen your GBP and grab more spots in the Maps Pack.

And here’s a tip: while the Local SEO Report shows you how your Google Business Profile is performing, you may also want to consider our 61-point website audit . Your website and GBP work hand in hand — a weak site can hold back your local rankings even if your GBP is set up well.

Think of the two together like this: the Local SEO Report shows you where you’re winning (or losing), while the Website Audit shows you why.