Website Essentials for Property and Construction Firms; What Your Site Needs Before Winter Hits.
Is your website winning you work or losing you leads? Discover the website essentials every UK trades and construction firm needs this autumn.
August and early September quiet? Learn how UK trades and construction businesses can keep leads coming in during the summer holiday slowdown.
Discover how local SEO can help your UK trades or construction business attract more nearby customers and win more work this summer. Expert tips inside.
Discover how UK trades and construction companies can use local Search Engine Optimisation (SEO) to win more work in their area this summer. Practical tips from trades marketing experts.
Who is your perfect customer?
Our 7-Step Process to Get More Google Reviews
Google Business Profile Setup Checklist Your Google Business Profile (GBP) is one of the most powerful free tools available to any trade business. It’s the listing that appears when customers search for your services on Google Maps and in the Local Pack (the map section at the top of search results). A properly set up and optimised GBP helps you: Get found by local customers at the exact moment they’re searching for your trade. Build trust with reviews, photos, and a professional business presence. Generate more enquiries without spending a penny on ads. If you’re a tradesperson, your GBP is often the very first impression a potential customer will see – so it’s vital to set it up correctly. Follow this simple, step-by-step checklist to ensure your business stands out. Main Setup Steps Go to google.com/business and sign in with your Google account. Click “Add your business to Google” and enter your business name exactly as it should appear. Choose the most accurate primary business category (this is a big ranking factor). Add your business location if customers visit you, or set your service area if you travel to them. Enter your contact details – phone number and website URL. Verify your business using the method Google provides (postcard, phone, email, or video). Once Verified, Complete Your Profile Add your business hours (including holiday hours). Upload photos and your logo – include team photos, vans, past projects, and before/after shots. Write a strong business description (include what you do, where you do it, and what makes you different). List your services and products so customers know exactly what you offer. Final Steps Add relevant attributes such as “wheelchair accessible” or “women-owned” if they apply. Turn on messaging if you’d like customers to contact you directly through GBP. Actively encourage reviews and reply to them promptly. Post regular updates, offers, or events to keep your profile fresh and engaging. Check Insights monthly to see how customers are finding and interacting with your profile. Setting up your Google Business Profile properly is the foundation of your local online presence. Get this right, and you’ll be in the best position to win more work from Google search. >>>Download this Checklist<<< Need help? Then get in touch using the form below and a member of the team will be get back to you as soon as possible:
Free 61-Point Website Audit: Find Out What’s Holding Your Website Back When was the last time you gave your website a proper health check? Most business owners never do — they set it up, add a few updates, and hope it just works forever. The truth is, your website could be quietly losing you leads every single day without you even realising. That’s where our 61-point website audit comes in. We use a clever tool called Insites.com that digs deep into your site and shows you exactly where things could be better. Don’t panic, it’s not technical, and you don’t need to be a web geek to understand it.
See Exactly Where You Rank Locally with Our Local SEO Report
