Website Essentials for Property and Construction Firms; What Your Site Needs Before Winter Hits.
Is your website winning you work or losing you leads? Discover the website essentials every UK trades and construction firm needs this autumn.
August and early September quiet? Learn how UK trades and construction businesses can keep leads coming in during the summer holiday slowdown.
Discover how local SEO can help your UK trades or construction business attract more nearby customers and win more work this summer. Expert tips inside.
Discover how UK trades and construction companies can use local Search Engine Optimisation (SEO) to win more work in their area this summer. Practical tips from trades marketing experts.
The 3 Most Important Marketing Priorities for Your Trade Business – 3 Minute Read Running a trade business is hard work. You’re quoting jobs, juggling calls, and trying to keep everything on schedule — so marketing often takes a back seat. But if you want a steady flow of new enquiries without relying on sites like Checkatrade or MyBuilder, you don’t need to do everything. You just need to focus on what actually works. Here are the three most important marketing priorities that will help you win more local work and keep your phone ringing. 1. Get Found on Google When someone searches for “electrician near me” or “builder in Bournemouth,” the first thing they’ll see is Google’s Map Pack — that box with three local businesses listed under the map. That’s where most of the clicks go. If your business isn’t showing up there, you’re missing out on the easiest leads you’ll ever get. Start by setting up and optimising your Google Business Profile (GBP) : Make sure your phone number, address, and opening hours are correct. Add photos of your work and your team regularly — Google loves fresh updates. Use the posts section to share jobs, offers, or news once or twice a month. These small actions help Google trust your profile more — and push you higher up in local searches. 2. Be Trusted – Get More 5★ Google Reviews Most people won’t call a tradesperson without checking their reviews first. It’s simple: the more good reviews you have, the more enquiries you’ll get. After every job, send your customer a direct link to your Google review page — don’t leave it to chance. And always reply to every review , even the short ones. It shows you take pride in your work and value feedback. Aim for five new reviews each month . Over time, this builds a solid reputation that helps you stand out in your area — and boosts your ranking on Google too. 3. Get Contacted – Make It Easy for Customers to Reach You Once someone finds you online, the next step is simple — they need to get in touch fast . The easier you make that, the more leads you’ll win. Start by making sure your Google Business Profile has every possible way for customers to reach you: Enable the “Call” button so they can phone you directly. Add a “Message” option — perfect for quick questions or out-of-hours enquiries. Include links to your website , WhatsApp , or quote request form . Keep your email address and opening hours accurate and up to date. Many people search from their phones when something breaks — they’ll call whoever they can reach first. So if your details are missing, you’re giving those leads to someone else. In a Nutshell You don’t need complicated marketing funnels or expensive ads. Just focus on three things: Get found on Google. Be trusted with reviews. Get contacted quickly and easily. Do that consistently, and you’ll never have to worry about where your next lead is coming from. Want to know how your business performs online? Get your free 61-point website audit from Trades Marketing UK and find out what’s helping — and what’s holding you back. 👉 Request Your Free Audit
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Our 7-Step Process to Get More Google Reviews
Google Business Profile Setup Checklist Your Google Business Profile (GBP) is one of the most powerful free tools available to any trade business. It’s the listing that appears when customers search for your services on Google Maps and in the Local Pack (the map section at the top of search results). A properly set up and optimised GBP helps you: Get found by local customers at the exact moment they’re searching for your trade. Build trust with reviews, photos, and a professional business presence. Generate more enquiries without spending a penny on ads. If you’re a tradesperson, your GBP is often the very first impression a potential customer will see – so it’s vital to set it up correctly. Follow this simple, step-by-step checklist to ensure your business stands out. Main Setup Steps Go to google.com/business and sign in with your Google account. Click “Add your business to Google” and enter your business name exactly as it should appear. Choose the most accurate primary business category (this is a big ranking factor). Add your business location if customers visit you, or set your service area if you travel to them. Enter your contact details – phone number and website URL. Verify your business using the method Google provides (postcard, phone, email, or video). Once Verified, Complete Your Profile Add your business hours (including holiday hours). Upload photos and your logo – include team photos, vans, past projects, and before/after shots. Write a strong business description (include what you do, where you do it, and what makes you different). List your services and products so customers know exactly what you offer. Final Steps Add relevant attributes such as “wheelchair accessible” or “women-owned” if they apply. Turn on messaging if you’d like customers to contact you directly through GBP. Actively encourage reviews and reply to them promptly. Post regular updates, offers, or events to keep your profile fresh and engaging. Check Insights monthly to see how customers are finding and interacting with your profile. Setting up your Google Business Profile properly is the foundation of your local online presence. Get this right, and you’ll be in the best position to win more work from Google search. >>>Download this Checklist<<< Need help? Then get in touch using the form below and a member of the team will be get back to you as soon as possible:
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